In Samba 17 artists were asked to produce an audio work for a CD using the Nokia ‘Samba’ ring tone as a starting point. The cultural origin and destination of ‘the samba’ becomes confused; South American culture processed through multi-national commerce and then re-appropriated by rock bands, fine artists and DJs. Samba was installed as the on hold music at the Great Eastern Hotel.

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SAMBA is now available from Libraries in most London Boroughs. Click here to find out where.